Greg Krehbiel
LINKS
- Greg Krehbiel on Marketing (blog)
- Crowhill Weblog
- gregkrehbiel on Twitter
- gkrehbiel on Facebook
- Landing Pages That Work Webinar
SUMMARY
Proven record of success and innovation in all aspects of professional publishing -- search engine marketing, email marketing, IT, website development, landing page testing and optimization, internet publishing, product development, editorial, direct mail and project management. Effective and innovative team builder and leader. Demonstrated ability to create corporate value on budget and ahead of schedule. Possess excellent communication, leadership and relationship building skills, strong analytical aptitude, sound business judgment and skillful planning abilities. Effective and experienced public speaker.
EDUCATION
Bachelor of Science in Geology, University of Maryland, College Park
Post-graduate theology, Chesapeake Theological Seminary, Ellicott City
PROFESSIONAL EXPERIENCE
KIPLINGER WASHINGTON EDITORS, Inc., Washington, D.C.
Director of Marketing Operations, April 2008 to present
- Create and manage all paid placement campaigns for Kiplinger publications
- Manage all online promotions, webstore and landing pages
- Optimize landing pages using Google's Website Optimizer
- Manage relationship with back-end fulfillment
- Serve as liaison between marketing and IT
THOMPSON PUBLISHING GROUP, Inc., Washington, D.C.
Vice President and Assistant to the President, August 2005 to April 2008
- Increased online sales through continuing web design enhancements
- Coordinate all online marketing and editorial tasks for company
Vice President, Product Development, July 2004 to August 2005
- Created new web portal and online forms service for the human resources market
- Created company's first online service for the human resources market
- Manage all online marketing for new products and train marketing staff in online marketing
COMPUTER SCIENCES CORPORATION, Lanham, MD
Manager, Federal Publications Department, May 2004 to July 2004
- Created value for internal clients by refining and refocusing resource allocations
- Worked with senior staff to create excellent publication processes and winning proposals
THOMPSON PUBLISHING GROUP, Inc., Washington, D.C.
Vice President, Internet and Audio Publishing, Oct. 2002 to Oct. 2003
- Led new business unit and tripled group revenue in one year.
- Grew and developed company internet publishing department, increasing online sales.
- Created system to analyze web advertising costs leading to substantial new sales and cost savings.
- Created new web sites and deployed new web technologies at no increased cost.
- Enhanced acquisition and development process by providing technical evaluation of all new projects and product proposals.
Vice President, Internet Publishing, Aug. 2001 to Oct. 2002
- Managed better than a three-fold increase in web traffic and better than a three-fold increase in online purchases over a two-year period.
- Created profitable pay-per-click advertising program.
- Increased e-marketing initiatives by creating new editorial alert and ezine systems.
Internet Publishing Director, Feb. 1999 to Aug. 2001
- Led internet publishing initiative and inter-department team to create a new web site on time and on budget.
- Redesigned corporate web site to enhance organizational image.
- Increased efficiency of internal procedures for new web and publishing technologies.
- Created efficient system for conversion of print publications to online delivery.
- Coordinated marketing, production, editorial, subscriber service and accounting efforts which created a new e-commerce system leading to increased web sales.
- Created and managed new Internet Publishing Department.
- Managed all technical development for new web site which saved more than $100,000 in consulting costs.
- Managed conversion from Mac to Windows 2000 servers and implementation of Dynabase Content Management System.
Senior Web Editor, TaxLibrary Group, Aug. 1996 to Feb. 1999
- Enhanced product offerings by creating new style of content for start-up web initiative in new subject area.
- Decreased consulting costs by in-sourcing technical development for Taxlibrary.com.
- Enhanced productivity of in-house and outside writing staff.
- Increased value of brand image by effectively managing all editorial content, web products and designs in response to detailed customer input.
- Negotiated low-cost contracts with outside contributors.
- Assisted in product development, marketing and strategic planning.
Senior Editor, Publications Group I, Feb. 1995 to Aug. 1996
- Final editorial responsibility for regulatory loose-leaf manuals with monthly newsletters and updates.
- Achieved high renewal rates on high-cost energy products.
- Supervised editorial staff and free-lance writers.
- Worked with outside consultants and authors on new publications.
- Participated in writing and design of direct mail marketing pieces and telemarketing scripts -- final editorial sign-off on all work.
Editor-in-Chief, Pub. Group 3, Aug. 1993 to Feb. 1995
- Responsible for format, editorial content and accuracy of group publications -- mostly loose-leaf manuals with monthly newsletters and updates covering energy, trade, government contracts, municipal bonds and other areas of federal regulation.
Product Development Editor, Pub. Group 2, Aug. 1992 to Aug. 1993
- Developed new product ideas from the ground up.
- Located authors and negotiated compensation packages.
- Participated in design of direct-mail marketing tests.
Editor, Pub. Group 2, Aug. 1986 to Aug. 1992
- Wrote, edited and planned monthly supplements for loose-leaf legal services covering the federal regulation of the natural gas industry.
- In conjunction with the associate publisher and marketing director, edited and planned direct-mail and telemarketing campaigns.
- Researched editorial issues and market feasibility of new publications.
ENERGY INDUSTRY CONSULTANT, 1984 to 1986
- Collected and compiled natural gas industry data for clients, including Data Resources, Inc., Foster Associates, Thompson Publishing Group and Data Profiles Corp.