According to Forbes, David Heinemeier Hansson has caused a ruckus by promoting the idea that online customers should actually pay for products. Imagine that three shoe companies have come to you for some venture capital. They each have a different business model, as follows. Give away the shoes to get market share, then charge for …
I want a project-based operating system rather than an application or file-based operating system. Here’s what I mean. Let’s say I’m writing a business plan. I have the plan itself in a Word document, a few charts in Excel, and maybe a presentation in Powerpoint. So far so good. I can keep all that stuff …
A friend asked me to take a quick look at his website for him. He’s not a web designer or an IT guy, so he made some pretty predictable mistakes, some relating to search engine optimization. Over the years, SEO has been part science, part art, part b.s. Clever webmasters have tried to find ways …
The good folk over at Mequoda are predicting that information products will be digital by the year 2025. Note that it’s one thing to say that all content will be available digitally, but it’s another thing to say that it will only be available digitally. Which is what they’re predicting. In 15 years, no one …
Avinash Kaushik has a very interesting article on measuring the value of “upper funnel” keywords. The basic idea is that different types of keywords get you different kinds of traffic, and that it doesn’t make sense to evaluate all your keywords on the same basis — i.e., first-visit conversions. So if you’re not going to …
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I was at the SIPA Washington conference this week, chatting with colleagues in the publishing industry about this and that, but mostly landing pages. A lot of people seem to think of the web as a fast-moving, short-attention-span place where quirky people with ADD are blazing from page to page as fast as they can …