Hunter Boyle from Marketing Experiments gave an interesting talk at the SIPA Miami conference on ways to fix leaky sales pages. He reminded marketers to put themselves in the mind of the visitor, who is asking three basic questions when he comes to your site or page. Where am I? What can I do here? …
Continue reading ‘The importance of funnel analysis in landing page tests’ »
Just got home from the Specialized Information Publishers Association conference in South Beach. It was loads of fun and later I’ll post some things on some of the sessions I attended. For now, here’s a link to the presentation I gave on Actionable Analytics.
Make my logo bigger!
From what I’ve heard, only about 18 percent of web users ever click on a display ad. But studies have clearly shown that display ads affect people’s behavior. Sometimes people see the ad and enter the URL directly. Sometimes it leads them to search on a brand-related term. For example, a web user might see …
Continue reading ‘Measuring the effectiveness of display ads’ »