How google can be the good guy for publishers

I just read Google Versus Publishers, the Sequel, and agree with Mr. Filoux that Google should adopt the more granular ACAP protocol (for controlling what crawlers are allowed on a site). It’s almost impossible to believe that this would be hard for Google to do, and it would be a small gesture to publishers. But …

Continue reading ‘How google can be the good guy for publishers’ »

Tracking subdomains in Google Analytics

If you have multiple subdomains on your site, like store.name.com and www.name.com, you might want to use the code that allows you to see them all in one Analytics profile. But there’s a downside. Your stats for store.name.com/index.html and www.name.com/index.html will get combined. There is also a solution. You can create an advanced filter to …

Continue reading ‘Tracking subdomains in Google Analytics’ »

“Free isn’t sustainable”

Les Hinton is exactly correct. Newspapers and other media outlets have only themselves to blame for de-valuing their own content by putting it out on the internet for free. It’s time to reconnect “premium” with “content.” A business model that assumes we can’t change for the content we produce assumes that our content has no …

Continue reading ‘“Free isn’t sustainable”’ »