If you want people to read your articles online, most of your visitors are going to find you through search, so you need to use words people are going to be searching on. Especially in the headline. For example, I was writing a post on my home brewing blog and my marketing hat suddenly slipped …
Continue reading ‘Blog seo how to — optimize your title before you post’ »
Sometimes an experiment just keeps dragging on because the difference between the winning and losing page(s) hasn’t passed Google’s criteria for significance. Generally speaking, I think it’s a good idea to keep going until Google announces a winner, but sometimes the pattern is clear, and you really want to move along to your next test, …
Continue reading ‘When it’s safe to stop an unfinished optimizer experiment’ »
Consumer product marketing isn’t my thing, so don’t expect any great insights here, but I thought I’d post a quick note about a campaign I saw this morning on the streets of D.C. Nescafe is firing back at Starbucks’ new instant coffee. Reps were handing out samples outside the metro this morning. The package says …
This link is only open access for a little while, so go look at it now. Behavioral Economics in Marketing: 7 Insights to Lift Results People who study the brain and decision-making often come to some very disturbing conclusions — for example, that we often make decisions un- or sub-consciously and later rationalize them. We …