On the virtue of simple fulfillment systems

Recently a colleague on the SIPA listserv asked about some of the simple subscription management plugins that work with WordPress. The question took me back to the days when I was first learning how incredibly complicated circulation systems can get, which also reminded me of the early days of iPad. When Apple first got into …

Continue reading ‘On the virtue of simple fulfillment systems’ »

Eat your own, before somebody else does

Let’s say I have a service on the Fair Labor Standards Act. It covers the whole Act, but the subscribers are always calling and asking the editors questions about chapter 4, which covers whether an employee is exempt or non-exempt. The service sells for $400. Subscribers and potential subscribers are always telling the editors it’s …

Continue reading ‘Eat your own, before somebody else does’ »

Stop calling your expensive, professional material “content”

Good publishers spend a lot of time and money to hire intelligent, professional editors, writers, proof readers, fact checkers, graphic designers, user interface experts, etc. etc., and we strive to make a fantastic product that’s clearly a sharp step above the nonsense people blurp out on blogs and tweets and Facebook posts. Then we call …

Continue reading ‘Stop calling your expensive, professional material “content”’ »

Is Facebook a “media company,” and why does it matter?

In March of this year, Wired said … “Facebook steadfastly resists categorization as a traditional media company. Instead, CEO Mark Zuckerberg insists on calling the social network a technology platform—even though nearly half of all American adults get their news on Facebook. ” Facebook has — at least at times — wanted to be seen …

Continue reading ‘Is Facebook a “media company,” and why does it matter?’ »

No, you’re not losing *that* much money in your cart

I’ve been reading a bit recently on how to improve the online shopping experience, and how to solve the dreaded cart abandonment problem. You’ve probably seen calculations along these lines … You have 100 transactions a day that are worth $50 each, but 50% of the people who start a transaction in your store don’t …

Continue reading ‘No, you’re not losing *that* much money in your cart’ »

How Alexa and Google Glass will revive print publishing

The main cause of the decline in print magazines is not consumer demand. It’s advertising. Survey after survey shows that consumers continue to like print. There are some people who read digital editions, and some people who find what they used to find in print magazines on web pages. But the main reason print magazines …

Continue reading ‘How Alexa and Google Glass will revive print publishing’ »

Please join my thought experiment on print publishing

Why are advertisers putting so much of their money in digital and generally leaving print? One big reason is that advertisers can do so much more with digital ads, both in targeting and in tracking. But why is that limited to online? What if we could change printed magazines to make them more like a …

Continue reading ‘Please join my thought experiment on print publishing’ »