Is Facebook a “media company,” and why does it matter?

In March of this year, Wired said … “Facebook steadfastly resists categorization as a traditional media company. Instead, CEO Mark Zuckerberg insists on calling the social network a technology platform—even though nearly half of all American adults get their news on Facebook. ” Facebook has — at least at times — wanted to be seen …

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No, you’re not losing *that* much money in your cart

I’ve been reading a bit recently on how to improve the online shopping experience, and how to solve the dreaded cart abandonment problem. You’ve probably seen calculations along these lines … You have 100 transactions a day that are worth $50 each, but 50% of the people who start a transaction in your store don’t …

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How Alexa and Google Glass will revive print publishing

The main cause of the decline in print magazines is not consumer demand. It’s advertising. Survey after survey shows that consumers continue to like print. There are some people who read digital editions, and some people who find what they used to find in print magazines on web pages. But the main reason print magazines …

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Please join my thought experiment on print publishing

Why are advertisers putting so much of their money in digital and generally leaving print? One big reason is that advertisers can do so much more with digital ads, both in targeting and in tracking. But why is that limited to online? What if we could change printed magazines to make them more like a …

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Will Google micropayments rescue publishers?

As you know, advertising is in a slump, and it’s hurting many publishers. While print should be doing just fine, because readers continue to like print, print advertising is not doing very well, except in some small niches. Most of the ad money is going to digital, so some people want to abandon print and …

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Should publishers censor their content to further social goals?

A lot of interesting currents in popular culture are raising questions about the ethics of publishing. The two most obvious are (1) free speech issues, and (2) whether profit or management drives content in the daily news. The main free speech question is whether a publisher should censor what it publishes based on some moral …

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“Grow or fall behind” says Hearst’s David Carey

Successful subscription publications usually have a life cycle that resembles a flattened out bell curve. They start off growing, reach a comfortable plateau, then decline — mostly because markets and interests change. The decline can be postponed by frequent re-imagination and re-targeting. But without new titles, or revised old titles, the trajectory is pretty straight …

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