Please join my thought experiment on print publishing

Why are advertisers putting so much of their money in digital and generally leaving print? One big reason is that advertisers can do so much more with digital ads, both in targeting and in tracking. But why is that limited to online? What if we could change printed magazines to make them more like a …

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Will Google micropayments rescue publishers?

As you know, advertising is in a slump, and it’s hurting many publishers. While print should be doing just fine, because readers continue to like print, print advertising is not doing very well, except in some small niches. Most of the ad money is going to digital, so some people want to abandon print and …

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Should publishers censor their content to further social goals?

A lot of interesting currents in popular culture are raising questions about the ethics of publishing. The two most obvious are (1) free speech issues, and (2) whether profit or management drives content in the daily news. The main free speech question is whether a publisher should censor what it publishes based on some moral …

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“Grow or fall behind” says Hearst’s David Carey

Successful subscription publications usually have a life cycle that resembles a flattened out bell curve. They start off growing, reach a comfortable plateau, then decline — mostly because markets and interests change. The decline can be postponed by frequent re-imagination and re-targeting. But without new titles, or revised old titles, the trajectory is pretty straight …

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Print isn’t dying. Print advertising is dying.

In the on-going arguments about print and digital and the future of publishing, I see a growing disconnect between what readers want and what advertisers wants. According to lots of research, readers still like print. Even young people. (See links below.) But advertisers are no longer enamored of print advertising and they keep trying to …

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Getting “media” right

My friend Ronn Levine with SIPA sent along this very interesting article. The tech/editorial culture clash It’s a good article about the conflict between social media and news organizations, and it’s worth your time to read. But be careful about drawing the wrong conclusions. What I’ve seen time and again with this sort of article …

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Facebook is not the place for serious news

At the recent BIMS conference in Ft. Lauderdale I got a chance to catch up briefly with Lev Kaye, the Founder and CEO of Credspark. We expressed our mutual disdain for the latest silly craze that publishers are falling for — viz., putting their content on Facebook. Lev sent me this very interesting video on …

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