Greg Krehbiel on Publishing and Online Marketing » Email marketing http://gregkrehbiel.com/marketing Thoughts and lessons learned from a B2B / B2C publishing professional Mon, 21 Jun 2010 18:59:37 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Keep your emails simple http://gregkrehbiel.com/marketing/2009/04/03/keep-your-emails-simple/ http://gregkrehbiel.com/marketing/2009/04/03/keep-your-emails-simple/#comments Fri, 03 Apr 2009 18:07:42 +0000 Greg Krehbiel http://gregkrehbiel.com/marketing/?p=8 Technology makes it easy to do all kinds of cool things with emails and landing pages, but cool things aren’t always helpful. Simplicity is usually your best bet.

When designing new email creative, consider the following.

  • Don’t use too many images.
  • Use “html lite” — mostly text with some color and simple formatting.
  • Avoid columns
  • Make the text simple to scan with short paragraphs.

On simplicity in other email applications, see Don’t Overcomplicate It.

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