Writing
Essays on technology, AI, publishing, business strategy, operations, fulfillment, and the lessons learned from decades of practical experience.
Browse Articles →Technology • Operations • Publishing • AI
Realism
instead of hype.
I help organizations think clearly about technology, customer data, operations, publishing, AI, and the business incentives that shape them.
I write, speak, consult, and advise at the intersection of business, technology, and human nature.
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Podcasts
My periodic "Something I Learned Yesterday" podcast explores business, media, tech, and publishing issues.
Listen or Watch →Speaking
I've spoken at publishing and media industry conferences including Niche Media, Renewd, SIPA, and BIMS. For conferences, webinars, and workshops, I offer practical insights, clear thinking, and technology without the hype.
Ask about speaking →About Greg
I’ve spent much of my career working where business, technology, publishing, marketing, fulfillment, customer data, and operations overlap. That has made me especially interested in the places where organizations misunderstand their own problems.
Sometimes the issue is the software. More often, it is the workflow, the incentive structure, the business model, the vendor relationship, the internal politics, or the fact that nobody has translated the problem from one department’s language into another’s.
My work is about making those distinctions visible.
Books
What Is a Customer Data Platform and Why Should I Care?
Customer Data Platforms (CDPs) are one of the most discussed technologies in marketing and publishing, but they are often misunderstood.
This practical guide explains what a CDP is, what problems it solves, how it differs from other technologies, and how to determine whether your organization actually needs one.
Written for publishers, marketers, and business leaders who want clear explanations rather than vendor jargon.
Explore My Writing
AI & Technology
Technology, artificial intelligence, software, automation, privacy, digital transformation, and the opportunities and risks that come with technological change.
Browse Articles →Publishing & Media
Audience strategy, subscriptions, newsletters, customer data, publishing economics, and the future of media organizations.
Browse Articles →Business & Operations
Operations, incentives, organizational behavior, process improvement, strategy, leadership, project management, and making complex organizations work better.
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