I just got an email from The Wall Street Journal advertising their digital edition.

Part of the ad reads …

When it comes to getting critical business news, there’s no substitute for The Wall Street Journal.

You may agree or disagree with that claim, but at least it’s a reasonable claim that some people will accept.

Can anything like that be said of The New York Times or The Washington Post?

“When it comes to getting X, there’s no substitute for The New York Times” ???

It’s hard to imagine what that might be.

And that is why the WSJ can sell online subscriptions.