… Especially when it’s the latest marketing / digital thing.

Remember when publishers were first creating apps and putting content on tablets and mobile devices? The mantra was “it has to be interactive. It can’t just be the print product on a device.”

Well … maybe not.

What I’m hearing is that interactivity is over-rated.

People want to play Angry Birds, but they want to read your magazine.

Sure, they want links to work and basic stuff like that, but you don’t need to worry so much about interactivity.