“… because it’s not true.”

So says Steve Lacy in “Our Audience Wants Print,” Says Steve Lacy, CEO of Meredith. The Breakdown: “2% Digital, 98% Still in Print.”

The “digital revolution” — when everyone will be getting their subscriptions in iPads and other tablets — is always “tomorrow.” And it looks to continue that way for some time.

Don’t listen to the breathless predictions. Don’t be fooled by “everybody’s moving to digital” talk. At some point facts actually matter, and at this time the facts paint a generally dismal picture of digital subscriptions — except in some niches.