Business cards have changed a lot over the last several years. First, it’s easier and cheaper to print them on both sides, with both color and fancy graphics, and second, there are more things to include.

It’s not just name, title, company, address, email, phone, etc. Now you’ve got Twitter handles, facebook pages, linkedin pages, QR codes, skype addresses, and whatever new and odd technology they’ve bought into.

Personally, I think it’s best to stick to the basics. If I want to find you on Linkedin or Facebook or Twitter, I can look you up by email, right? And I really don’t want to download an app so I can scan some image off your card so I can watch a silly promotional video.

But my biggest beef with business cards is when they don’t have a plain white back that I can write on. I’d say 80 percent of the business cards I collect are from meetings, and when I get a card I like to jot down why I have it and what I’m interested in. E.g., “these guys have a service that’s like Adobe’s DPS.”

Unfortunately, my own business card has red on the back. Ugh!