Magazine readership is growing, which is a good thing. And as you might expect, digital readership is growing much faster than print.

But it still remains a trivial part of the business.

Although digital readership still makes up a tiny piece of the pie — measuring 1.4 percent of all magazine readership — it continues to grow rapidly.

Panic, panic, we’re missing the boat! We have to do an app! We have to go digital! Hurry, hurry, or you’ll be left behind!

Baloney. The death of print has been trumpeted for years, and it’s still not happening. If you want 1.4 percent more customers, you’d be far better off fixing your renewal series than worrying about digital.