A colleague went to a meeting of publishers — mostly magazine publishers — and reported that many of them are finally realizing that this “the iPad will save the magazine” stuff should be filed right there next to “the Segway will transform city life.”

Digital, yes — in a very fragmented, confusing way. iPad magazines, no.

Flipboard (or something like it) will do decently well — until publishers wise up and refuse to feed it content. But the idea of the digital magazine replacing the print magazine was a silly fantasy from the start.