“… because it’s not true.” So says Steve Lacy in “Our Audience Wants Print,” Says Steve Lacy, CEO of Meredith. The Breakdown: “2% Digital, 98% Still in Print.” The “digital revolution” — when everyone will be getting their subscriptions in iPads and other tablets — is always “tomorrow.” And it looks to continue that way …
Continue reading ‘“And don’t let anyone fool you with other numbers …”’ »
This is very cool. This Kiosk Prints Magazines and Newspapers As They’re Purchased
Here is a rather long-winded but interesting article on various predictions of the death of print, and how things look at the present time. Spoiler — print isn’t dead, nor is it likely to die any time soon. Paper Versus Pixel — Technology: The science of reading shows that print and digital experiences are complementary. …
Let’s start with the facts. 1. The newspaper industry is dying (except for local papers!). 2. Smart phones, e-Readers and tablets are selling like crazy. 3. More and more web traffic is on mobile devices. 4. Sales of e-Books are rising dramatically. 5. Publishers are all talking about the transition to digital. Given all that, …
Continue reading ‘Death of newspapers does not mean the death of print publishing’ »
Will the hype and the predictions are the breathless pursuit of shiny new objects ever catch up with reality? Specifically, that not nearly enough people want to read magazines on digital devices. See Why Magazine iPad Subscription Numbers Are Worse Than You Thought The numbers continue to be tepid for the leaders and dreadful for …
In a previous post — Mobile Esentials, my 4 rules — I outlined four general topics publishers should consider as they develop a mobile strategy. In this post I’ll review the first five of my 10 Rules of Thumb. 1. Be careful with generic stats — People will try to talk you into spending lots …
This is the third and final post in a series on how publishers should approach mobile development. In the first post — Mobile Essentials, my 4 rules — I outlined four general topics publishers should consider as they develop a mobile strategy. In the second — Mobile Rules for Publishers, 1 to 5 — I …
I recently participated in the SIIA webinar Mobile Essentials: Making the Business Case. In my portion I discussed 4 topic areas to consider, and 10 rules of thumb. In this post I’ll review the 4 topics. They are content delivery, advertising, branding and sales. Content Delivery — consider how the consumer users your content. Does …
Offer #1 — It’s available on iPhone, iPad, Android phone and tablet, and Kindle. We’ll have a Nook edition soon. It’s in full color, has lots of great graphics, and is designed to be a very immersive experience, taking full advantage of the way people actually use their devices. You’ll love it. It’s only $20. …
I can’t tell you how many times I’ve had a conversation that goes roughly like this. He: “You should move your successful print something to this shiny new digital something.” Me: “Is anybody making money doing that?” He: “I’m not sure.” Then when you do the research you realize the answer is “No.” Publishers continue …