Imagine … Whenever a piece of content is created the author or publisher would add that content to a google index along with the rules for fair use of that content. For example, if I write a blog post I might label it as free to all. If I have a newsletter I might say …
I get so many emails and calls from people who think that I’m sitting around eager to “jump on a quick call” with some salesman. Believe me, folks, that is not a benefit. If that’s the lead of your email or your call, you need to go back to marketing 101.
I’ve had a fair amount of experience preparing speakers for audio conferences, webinars and in-person events. Over the years I’ve learned a few tricks of the trade. Here are a few of them. Get an outline early If you’re organizing a presentation, you have some sense of what you want the speaker to say. You …
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Magazine readership is growing, which is a good thing. And as you might expect, digital readership is growing much faster than print. But it still remains a trivial part of the business. Although digital readership still makes up a tiny piece of the pie — measuring 1.4 percent of all magazine readership — it continues …
Continue reading ‘Ready, set, hype — and we only get 1.4 percent?’ »
The internet has lowered the barrier to entry to many markets. Anybody can publish a book, sell t-shirts or coffee mugs, or become their own record company. But launching a new product or service from nothing doesn’t happen by magic. Your book can be “out there” … and not sell. What’s the secret? How do …
Continue reading ‘Entrepreneur Interview — Tina Henry of Tina Seamonster’ »
Just about every day there are stories about how print is dead, publishers need to be on tablets, digital publishing is the future, and if you don’t hurry up you’ll be left behind. It is certainly true that readers are consuming more and more content on digital platforms. On Amazon.com, sales of eBooks exceed sales …
Continue reading ‘The rush to digital vs. running a business’ »
… Especially when it’s the latest marketing / digital thing. Remember when publishers were first creating apps and putting content on tablets and mobile devices? The mantra was “it has to be interactive. It can’t just be the print product on a device.” Well … maybe not. What I’m hearing is that interactivity is over-rated. …
A colleague sent me an email today about the use of numbers. When you use a number, people are more likely to believe you. For example, if you say “a lot of people drive old cars,” that’s not as impressive as if you say “37.4% of the population drives a car that is older than …
It’s hard for a month to pass without hearing some desperate cry — either from an app developer or from a “business development” guy who wants to spend your money on an app developer — about how mobile is taking over and everybody has to switch to mobile or they might as well be selling …
Did you see the scene in Minority Report where the Tom Cruise character is walking through a shopping mall and all the stores are identifying him (by a retina scan, I think) and then delivering custom messages? A lot of people fear that kind of stuff. They get worried that the local grocery store knows …
Continue reading ‘How personalization could help you sell to me’ »