I have the privilege of working for The Kiplinger Washington Editors, and my boss, Knight Kiplinger, gave a very interesting interview to Mr. Magazine about the current state of the magazine industry and the future of print publishing. See a summary and edited text of the interview here. Like Knight, I think the death of …
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Business cards have changed a lot over the last several years. First, it’s easier and cheaper to print them on both sides, with both color and fancy graphics, and second, there are more things to include. It’s not just name, title, company, address, email, phone, etc. Now you’ve got Twitter handles, facebook pages, linkedin pages, …
If I have an apple and you steal it, I’m out one apple. But if I have a copy of a newsletter, and you borrow it for as long as it takes for you to copy it, or scan it, then I still have my newsletter. It’s even worse with electronic files. Remember when everybody …
A colleague forwarded me a deck from a marketing presentation. It included this comment about keeping your existing customers. Most customers leave because they simply feel you don’t care enough about them or their business. A few months ago I called GEICO to put a car on my policy, and after taking care of business …
During his keynote at Shop.org last fall, Urban Outfitters CEO Glen Senk revealed that the retailers’ multichannel customers spend two to three times more than single-channel shoppers. Additionally, consumers who engage with the company across three or more channels spend six times more than the average consumer. See Marrying the Mobile and In-Store Experience Some …
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There are the cool kids — who use the latest slang, wear the latest fashion and listen to all the right music — and then there are the camp followers who try ever so hard, but never quite fit in. I’m beginning to think that all those kids went on to be publishers. The iPad …
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If I steal a brick from you, you no longer have the brick. But if I make a digital copy of a song on your hard drive, we both have it. Some people think that makes all the difference, and that copying digital information is an entirely different thing from taking a tangible thing. I …
Continue reading ‘SOPA, the copyright anarchists, and the future of content’ »
If you make a payment over the telephone, the guy on the other end will usually give you a “confirmation number” that’s something like this. 1H779301-0104725367489-C7283S I often joke that such a “number” is precise enough to define any particle in the known universe, but I’m exaggerating a little. It seems absurd that the numbers …
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I just read Ronn Levine’s thoughts on Thinking Fast and Slow, by Daniel Kahneman. Sounds like the sort of book I enjoy. If you have a direct-response professional on your Christmas list, you might want to consider it.
I was the co-chair (along with Heather Farley from Access Intelligence) of SIPA’s 28th Annual Marketing Conference in Miami Beach. It was fun and an interesting experience. Here’s my de-briefing, based on my own thoughts as well as the responses I got from attendees. (I tried my best to work the crowd and solicit reactions …
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