This link is only open access for a little while, so go look at it now. Behavioral Economics in Marketing: 7 Insights to Lift Results People who study the brain and decision-making often come to some very disturbing conclusions — for example, that we often make decisions un- or sub-consciously and later rationalize them. We …
Do display ads really work? If so, how can you know that they work, and how can you know much of an impact they have? There are studies that show lots of interesting things about display ads. For one thing, most people don’t click on them, but the ad still affects behavior. For example, a …
Continue reading ‘Clicks, views and the real effect of display ads’ »
I was thinking about declining ad revenues today, and it got me wondering how a print publication could make a better connection between the printed page and the online world. Getting somebody to type in a URL isn’t that hard, but it’s also not that sexy or exciting. How long will it be, do you …
Continue reading ‘How small and cheap can a USB drive get?’ »
I don’t have a Kindle, but I have some friends who have and love them. Despite my general love of technology, so far I’ve preferred books. For a while (years ago) I tried reading the daily news on a Palm, but I didn’t like it. Recently there’s been a lot of talk about formatting content …
I just read Google Versus Publishers, the Sequel, and agree with Mr. Filoux that Google should adopt the more granular ACAP protocol (for controlling what crawlers are allowed on a site). It’s almost impossible to believe that this would be hard for Google to do, and it would be a small gesture to publishers. But …
Continue reading ‘How google can be the good guy for publishers’ »
If you have multiple subdomains on your site, like store.name.com and www.name.com, you might want to use the code that allows you to see them all in one Analytics profile. But there’s a downside. Your stats for store.name.com/index.html and www.name.com/index.html will get combined. There is also a solution. You can create an advanced filter to …
Continue reading ‘Tracking subdomains in Google Analytics’ »
Les Hinton is exactly correct. Newspapers and other media outlets have only themselves to blame for de-valuing their own content by putting it out on the internet for free. It’s time to reconnect “premium” with “content.” A business model that assumes we can’t change for the content we produce assumes that our content has no …
Hunter Boyle from Marketing Experiments gave an interesting talk at the SIPA Miami conference on ways to fix leaky sales pages. He reminded marketers to put themselves in the mind of the visitor, who is asking three basic questions when he comes to your site or page. Where am I? What can I do here? …
Continue reading ‘The importance of funnel analysis in landing page tests’ »
Just got home from the Specialized Information Publishers Association conference in South Beach. It was loads of fun and later I’ll post some things on some of the sessions I attended. For now, here’s a link to the presentation I gave on Actionable Analytics.
Make my logo bigger!