A professional marketing that I know says that “marketing ROI” is mostly nonsense. He says you really can’t accurately attribute marketing costs to sales. There’s just too much chaos to pretend that a simple formula really works. I’m not quite as skeptical as he is, but I do agree that it’s a far more complicated …
Continue reading ‘The problem with tracking conversions from your online efforts’ »
If you have multiple subdomains on your site, like store.name.com and www.name.com, you might want to use the code that allows you to see them all in one Analytics profile. But there’s a downside. Your stats for store.name.com/index.html and www.name.com/index.html will get combined. There is also a solution. You can create an advanced filter to …
Continue reading ‘Tracking subdomains in Google Analytics’ »
The last few days I’ve done some reading on bounce rates and spent some time in Google Analytics getting a feel for what’s what, and it seems that the best rule for bounce rates is that you’re doing well if your bounce rate is lower than it was last month. Some articles will give you …