Avinash Kaushik has a very interesting article on measuring the value of “upper funnel” keywords. The basic idea is that different types of keywords get you different kinds of traffic, and that it doesn’t make sense to evaluate all your keywords on the same basis — i.e., first-visit conversions. So if you’re not going to …
Continue reading ‘“Upper funnel” keywords and landing page design’ »
I was at the SIPA Washington conference this week, chatting with colleagues in the publishing industry about this and that, but mostly landing pages. A lot of people seem to think of the web as a fast-moving, short-attention-span place where quirky people with ADD are blazing from page to page as fast as they can …
These are my notes for a SIPA Roundtable discussion on landing page optimization. The visitor to your landing page is asking these questions: Am I in the right place? Can I trust this site / company? What do I do next? Am I in the right place? Consider how the visitor arrived at your site …
10 Landing Page Optimization Tactics gives this advice. In today’s “give-it-to-me-quick-or-I’m-out-of-here” world, you need to keep your landing page very focused and pretty simple. Why do people have such a quick draw on relevance? Perhaps it’s because the barrier to entry for new products, new services, new advertising, … let’s face it, new annoyances … …
Continue reading ‘Today’s “give it to me quick or I’m out of here world”?’ »
Here’s some good advice on making effective web pages. I particularly like the advice on over-coming “choice paralysis” in this one — Design To Sell: 8 Useful Tips To Help Your Website Convert 7 More Useful Tips To Help Your Site Convert