All that work on the tablet app is looking pretty silly now The iPad was supposed to change everything. Especially magazines. But now people are seriously wondering if the short-lived era of the tablet is over. Three years ago, could you have imagined someone calling tablet development old news? We might be there. Tablet sales …
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Get ready for silliness about the Apple watch The Apple Watch just came out, and that means Apple devotees will be oohing and aahing over them. Something else will happen, too, because it happens every time there’s a new tech product or popular social media site. Marketing experts will start telling us how the Apple …
In Will new app Rook be a useful pawn in the publishing game? Anna Baddeley says this. Experiencing something for nothing, or next to nothing, can be the start of a fruitful relationship between consumer and producer. Yes, it can. Sometimes. But in my experience, “free” is a dangerous thing that can easily misfire. “Free” …
In a previous post — Mobile Esentials, my 4 rules — I outlined four general topics publishers should consider as they develop a mobile strategy. In this post I’ll review the first five of my 10 Rules of Thumb. 1. Be careful with generic stats — People will try to talk you into spending lots …
This is the third and final post in a series on how publishers should approach mobile development. In the first post — Mobile Essentials, my 4 rules — I outlined four general topics publishers should consider as they develop a mobile strategy. In the second — Mobile Rules for Publishers, 1 to 5 — I …
I recently participated in the SIIA webinar Mobile Essentials: Making the Business Case. In my portion I discussed 4 topic areas to consider, and 10 rules of thumb. In this post I’ll review the 4 topics. They are content delivery, advertising, branding and sales. Content Delivery — consider how the consumer users your content. Does …
Suzanne Vranica has a very good article about the Kindle Fire. See Magazines Join With New Tablet Challenger She is right to point out the growing overhead associated with all these devices. “With each new tablet comes a long and expensive process for publishers, which have to retrofit their content for each device.” That’s exactly …
Publishers are desperate for new sources of revenue, so every time some new gadget comes along they think, “Can this save us?” The answer is usually no. I have a Nook Color, which is a pretty cool little tablet. It’s not much good for “productivity” stuff. I wouldn’t want to compose a document on the …
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