“What’s the ROI of social media?”

Andy McLaughlin told me today that every time someone asks the question in the headline of this post, a kitten dies. (He was quoting some tweet from the SIPA conference in June.) Sorry, kitty. The canonical response seems to be “That’s the wrong question,” which simply makes my head hurt. When someone asks about the …

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Ten reasons your company shouldn’t tweet

A friend sent this along. Top 10 Reasons Your Company Probably Shouldn’t Tweet I continue to suspect that Twitter is over-rated — almost certainly for most businesses, and possibly just plain over-rated. I don’t see how it adds much to life. If you want to keep in touch with Friends, Facebook is better. If you …

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