I can understand when a pre-teen thinks that the price of some product should be calculated by an equation that includes the cost of making it plus a small profit. I can’t understand when a grown man falls for the same blunder. The price of something is set by the willingness of the consumer to …
Publishers can’t get enough revenue from ads to support their efforts, so some of them are turning to paywalls as a solution. The logic is “we are losing money so you have to pay us,” as if the publisher’s business model is the consumer’s problem. I think it’s misguided, and so does Ashley Friedlein in …
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Had an interesting chat with some folks from PointAbout yesterday about iPhone development and the future of mobile. They say that if you want to go mobile, you should focus on the iPod/iPhone for now. Blackberry is too fragmented, with each different type of device using a different operating system or browser. And since the …
Nobody polices the internet, which means that it’s a cesspool, full of porn, scams and flagrant copyright violations. I can’t let my kids have unfiltered access, and even “filtered” access is very questionable. For some odd reason the Internet lives in a world apart. It’s okay to have laws that regulate the sale and positioning …
I’ve been in professional publishing since God was a lad, so I have a particular perspective on copyright and the rules for accessing content on the web. As you might suspect, the “if I can get your copyrighted material off the web for free that’s okay” attitude that many people have really bugs me. I …
Continue reading ‘A solution to online copyright infringement’ »
Here’s a helpful little video the good folk at ExpertClick have prepared that shows how you can automatically have content from an RSS feed show up in your twitter account. The video is specifically about their news wire service, but you’ll easily figure out how to use the same technique for any RSS feed.
If you want people to read your articles online, most of your visitors are going to find you through search, so you need to use words people are going to be searching on. Especially in the headline. For example, I was writing a post on my home brewing blog and my marketing hat suddenly slipped …
Continue reading ‘Blog seo how to — optimize your title before you post’ »
Consumer product marketing isn’t my thing, so don’t expect any great insights here, but I thought I’d post a quick note about a campaign I saw this morning on the streets of D.C. Nescafe is firing back at Starbucks’ new instant coffee. Reps were handing out samples outside the metro this morning. The package says …
This link is only open access for a little while, so go look at it now. Behavioral Economics in Marketing: 7 Insights to Lift Results People who study the brain and decision-making often come to some very disturbing conclusions — for example, that we often make decisions un- or sub-consciously and later rationalize them. We …
Do display ads really work? If so, how can you know that they work, and how can you know much of an impact they have? There are studies that show lots of interesting things about display ads. For one thing, most people don’t click on them, but the ad still affects behavior. For example, a …
Continue reading ‘Clicks, views and the real effect of display ads’ »