I was thinking about declining ad revenues today, and it got me wondering how a print publication could make a better connection between the printed page and the online world. Getting somebody to type in a URL isn’t that hard, but it’s also not that sexy or exciting. How long will it be, do you …
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I don’t have a Kindle, but I have some friends who have and love them. Despite my general love of technology, so far I’ve preferred books. For a while (years ago) I tried reading the daily news on a Palm, but I didn’t like it. Recently there’s been a lot of talk about formatting content …
I just read Google Versus Publishers, the Sequel, and agree with Mr. Filoux that Google should adopt the more granular ACAP protocol (for controlling what crawlers are allowed on a site). It’s almost impossible to believe that this would be hard for Google to do, and it would be a small gesture to publishers. But …
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Les Hinton is exactly correct. Newspapers and other media outlets have only themselves to blame for de-valuing their own content by putting it out on the internet for free. It’s time to reconnect “premium” with “content.” A business model that assumes we can’t change for the content we produce assumes that our content has no …
Hunter Boyle from Marketing Experiments gave an interesting talk at the SIPA Miami conference on ways to fix leaky sales pages. He reminded marketers to put themselves in the mind of the visitor, who is asking three basic questions when he comes to your site or page. Where am I? What can I do here? …
Continue reading ‘The importance of funnel analysis in landing page tests’ »
Just got home from the Specialized Information Publishers Association conference in South Beach. It was loads of fun and later I’ll post some things on some of the sessions I attended. For now, here’s a link to the presentation I gave on Actionable Analytics.
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I’m going to be doing a presentation on analytics in a few weeks at the SIPA Mid-Year Marketing Conference. The presentation has ten exercises to encourage practical steps publishers can take from the data on website usage. Here’s the first one, which has to do with fine-tuning your web pages for your visitors. Step 1 …
I was just signing up for a conference, and the registration form had a couple “usability” problems. First, it asked me for my zip+4. I don’t know what it is. I had to get a piece of mail addressed to me to find out. Why would you do that? How many people actually know their …
I’m in the market for a dishwasher, so I thought I’d go to consumer reports and see which ones are the best. I tried to sign up for their service and I got an error on the registration page. When you sign up you have to “create an account” with a username and password, and …
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