Google has a new tool called the “Wonder Wheel.” Yeah, it’s a silly name, but it’s a good tool, and when used in combination with Google Trends and a standard keyword tool it could be a very effective way to increase traffic to your web pages. First, give it a try. 1. Google a term …
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Rupert Murdoch is realizing that the advertising model — give away the content and sell ads on the page — simply won’t sustain most major media operations. See Murdoch vows to charge for all online content I believe two things about media companies. There are too many of them, and some will have to fail …
I am. I read a lot of them, but not nearly as many as I’d like to. There’s lots of good information out there, and I’m sure it would help me in my daily work, but I’m too busy with my daily work to read the things. I’m sure this is true for lots of …
I had an interesting chat with a friend of mine from SIPA. Harry had read a statistic that people are spending less and less time on newspaper sites. (I don’t know if this is what he’d read, but along those lines see Average Time Spent on Top 30 Newspaper Web Sites Declines — More Than …
According to Forbes, David Heinemeier Hansson has caused a ruckus by promoting the idea that online customers should actually pay for products. Imagine that three shoe companies have come to you for some venture capital. They each have a different business model, as follows. Give away the shoes to get market share, then charge for …
I want a project-based operating system rather than an application or file-based operating system. Here’s what I mean. Let’s say I’m writing a business plan. I have the plan itself in a Word document, a few charts in Excel, and maybe a presentation in Powerpoint. So far so good. I can keep all that stuff …
A friend asked me to take a quick look at his website for him. He’s not a web designer or an IT guy, so he made some pretty predictable mistakes, some relating to search engine optimization. Over the years, SEO has been part science, part art, part b.s. Clever webmasters have tried to find ways …
The good folk over at Mequoda are predicting that information products will be digital by the year 2025. Note that it’s one thing to say that all content will be available digitally, but it’s another thing to say that it will only be available digitally. Which is what they’re predicting. In 15 years, no one …
Gerry McGovern is an interesting fellow with good ideas about web design and testing. I recall a MarketingProfs seminar he did a few years ago about “customer care words” that was very good, although the title was slightly confusing. It’s not about words for your customer care department, but words your customers care about. His …
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When you run a landing page test in Google’s Website Optimizer, one thing to consider is how long it’s going to take to get meaningful (“statistically significant”) results. If you have too many variables, or if a small percentage of your visitors actually make it from the test page to the goal page, it’s going …
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