Let’s start with the facts. 1. The newspaper industry is dying (except for local papers!). 2. Smart phones, e-Readers and tablets are selling like crazy. 3. More and more web traffic is on mobile devices. 4. Sales of e-Books are rising dramatically. 5. Publishers are all talking about the transition to digital. Given all that, …
Continue reading ‘Death of newspapers does not mean the death of print publishing’ »
Will the hype and the predictions are the breathless pursuit of shiny new objects ever catch up with reality? Specifically, that not nearly enough people want to read magazines on digital devices. See Why Magazine iPad Subscription Numbers Are Worse Than You Thought The numbers continue to be tepid for the leaders and dreadful for …
Offer #1 — It’s available on iPhone, iPad, Android phone and tablet, and Kindle. We’ll have a Nook edition soon. It’s in full color, has lots of great graphics, and is designed to be a very immersive experience, taking full advantage of the way people actually use their devices. You’ll love it. It’s only $20. …
I can’t tell you how many times I’ve had a conversation that goes roughly like this. He: “You should move your successful print something to this shiny new digital something.” Me: “Is anybody making money doing that?” He: “I’m not sure.” Then when you do the research you realize the answer is “No.” Publishers continue …
Imagine … Whenever a piece of content is created the author or publisher would add that content to a google index along with the rules for fair use of that content. For example, if I write a blog post I might label it as free to all. If I have a newsletter I might say …
I get so many emails and calls from people who think that I’m sitting around eager to “jump on a quick call” with some salesman. Believe me, folks, that is not a benefit. If that’s the lead of your email or your call, you need to go back to marketing 101.
I’ve had a fair amount of experience preparing speakers for audio conferences, webinars and in-person events. Over the years I’ve learned a few tricks of the trade. Here are a few of them. Get an outline early If you’re organizing a presentation, you have some sense of what you want the speaker to say. You …
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Magazine readership is growing, which is a good thing. And as you might expect, digital readership is growing much faster than print. But it still remains a trivial part of the business. Although digital readership still makes up a tiny piece of the pie — measuring 1.4 percent of all magazine readership — it continues …
Continue reading ‘Ready, set, hype — and we only get 1.4 percent?’ »
The internet has lowered the barrier to entry to many markets. Anybody can publish a book, sell t-shirts or coffee mugs, or become their own record company. But launching a new product or service from nothing doesn’t happen by magic. Your book can be “out there” … and not sell. What’s the secret? How do …
Continue reading ‘Entrepreneur Interview — Tina Henry of Tina Seamonster’ »
Just about every day there are stories about how print is dead, publishers need to be on tablets, digital publishing is the future, and if you don’t hurry up you’ll be left behind. It is certainly true that readers are consuming more and more content on digital platforms. On Amazon.com, sales of eBooks exceed sales …
Continue reading ‘The rush to digital vs. running a business’ »