… Especially when it’s the latest marketing / digital thing. Remember when publishers were first creating apps and putting content on tablets and mobile devices? The mantra was “it has to be interactive. It can’t just be the print product on a device.” Well … maybe not. What I’m hearing is that interactivity is over-rated. …
A colleague sent me an email today about the use of numbers. When you use a number, people are more likely to believe you. For example, if you say “a lot of people drive old cars,” that’s not as impressive as if you say “37.4% of the population drives a car that is older than …
It’s hard for a month to pass without hearing some desperate cry — either from an app developer or from a “business development” guy who wants to spend your money on an app developer — about how mobile is taking over and everybody has to switch to mobile or they might as well be selling …
Did you see the scene in Minority Report where the Tom Cruise character is walking through a shopping mall and all the stores are identifying him (by a retina scan, I think) and then delivering custom messages? A lot of people fear that kind of stuff. They get worried that the local grocery store knows …
Continue reading ‘How personalization could help you sell to me’ »
I have the privilege of working for The Kiplinger Washington Editors, and my boss, Knight Kiplinger, gave a very interesting interview to Mr. Magazine about the current state of the magazine industry and the future of print publishing. See a summary and edited text of the interview here. Like Knight, I think the death of …
Continue reading ‘Knight Kiplinger gives an interview on print publishing’ »
Business cards have changed a lot over the last several years. First, it’s easier and cheaper to print them on both sides, with both color and fancy graphics, and second, there are more things to include. It’s not just name, title, company, address, email, phone, etc. Now you’ve got Twitter handles, facebook pages, linkedin pages, …
If I have an apple and you steal it, I’m out one apple. But if I have a copy of a newsletter, and you borrow it for as long as it takes for you to copy it, or scan it, then I still have my newsletter. It’s even worse with electronic files. Remember when everybody …
A colleague forwarded me a deck from a marketing presentation. It included this comment about keeping your existing customers. Most customers leave because they simply feel you don’t care enough about them or their business. A few months ago I called GEICO to put a car on my policy, and after taking care of business …
During his keynote at Shop.org last fall, Urban Outfitters CEO Glen Senk revealed that the retailers’ multichannel customers spend two to three times more than single-channel shoppers. Additionally, consumers who engage with the company across three or more channels spend six times more than the average consumer. See Marrying the Mobile and In-Store Experience Some …
Continue reading ‘Cause and effect with mobile and social’ »
There are the cool kids — who use the latest slang, wear the latest fashion and listen to all the right music — and then there are the camp followers who try ever so hard, but never quite fit in. I’m beginning to think that all those kids went on to be publishers. The iPad …
Continue reading ‘Publishers — the dorky wannabes in the media world’ »