{"id":133,"date":"2010-04-16T14:22:28","date_gmt":"2010-04-16T18:22:28","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=133"},"modified":"2010-04-16T14:23:40","modified_gmt":"2010-04-16T18:23:40","slug":"monetizing-online-content-does-not-mean-paywalls","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2010\/04\/16\/monetizing-online-content-does-not-mean-paywalls\/","title":{"rendered":"Monetizing online content does not mean paywalls"},"content":{"rendered":"

Publishers can’t get enough revenue from ads to support their efforts, so some of them are turning to paywalls as a solution. The logic is “we are losing money so you have to pay us,” as if the publisher’s business model is the consumer’s problem. <\/p>\n

I think it’s misguided, and so does Ashley Friedlein in this interesting interview.<\/a> (HT @epubsforum.) <\/p>\n

Some content can be sold, some can’t. Regular news can’t. <\/p>\n","protected":false},"excerpt":{"rendered":"

Publishers can’t get enough revenue from ads to support their efforts, so some of them are turning to paywalls as a solution. The logic is “we are losing money so you have to pay us,” as if the publisher’s business model is the consumer’s problem. I think it’s misguided, and so does Ashley Friedlein in …<\/p>\n

Continue reading ‘Monetizing online content does not mean paywalls’ »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-133","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":3,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/133\/revisions"}],"predecessor-version":[{"id":135,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/133\/revisions\/135"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}