{"id":21,"date":"2009-04-27T14:16:11","date_gmt":"2009-04-27T18:16:11","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=21"},"modified":"2009-06-07T14:16:47","modified_gmt":"2009-06-07T18:16:47","slug":"yikes-display-ads-are-worse-than-i-thought","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2009\/04\/27\/yikes-display-ads-are-worse-than-i-thought\/","title":{"rendered":"Yikes. Display ads are worse than I thought?"},"content":{"rendered":"<p>This is an old story, but interesting. <a href=\"http:\/\/www.comscore.com\/press\/release.asp?press=2060\">New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics<\/a> <\/p>\n<p>&#8220;The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks.&#8221; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an old story, but interesting. New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics &#8220;The study illustrates that heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks.&#8221;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-display-ads"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":22,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/21\/revisions\/22"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}