{"id":228,"date":"2011-10-07T08:12:44","date_gmt":"2011-10-07T12:12:44","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=228"},"modified":"2011-10-07T08:12:44","modified_gmt":"2011-10-07T12:12:44","slug":"more-on-publishers-and-the-kindle-fire","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2011\/10\/07\/more-on-publishers-and-the-kindle-fire\/","title":{"rendered":"More on publishers and the Kindle Fire"},"content":{"rendered":"<p>Suzanne Vranica has a very good article about the Kindle Fire. See <a href=\"http:\/\/online.wsj.com\/article\/SB10001424052970204138204576599184167246882.html\">Magazines Join With New Tablet Challenger<\/a> <\/p>\n<p>She is right to point out the growing overhead associated with all these devices. <\/p>\n<blockquote><p>\u201cWith each new tablet comes a long and expensive process for publishers, which have to retrofit their content for each device.\u201d <\/p><\/blockquote>\n<p>That\u2019s exactly right. It would be so much easier if all these devices adopted a common standard. <\/p>\n<p>There is another thing that often gets overlooked in discussions of Kindle, iPad and such, and that\u2019s the ability to synch the digital subscription with the print subscription. This is important for making combination offers (e.g., print + digital), but it\u2019s also important for customer service. <\/p>\n<p>If a customer has a Jan. to Dec. subscription and wants to convert it to digital, or add digital access, there&#8217;s no way to do that if the print subscription record is controlled from one system and the digital subscription is controlled from another. <\/p>\n<p>Amazon and Apple are completely correct in trying to make the purchase process as easy on the customer as possible. That is, if you\u2019re in the iTunes store, all you should need is your iTunes login. <\/p>\n<p>However, they need to add the ability to synch up their record with the publisher\u2019s record. <\/p>\n<p>This would do two things. First, it would alleviate publisher fears that Apple and Amazon are trying to steal their customers. Second, it would promote the \u201cbuy once, read anywhere\u201d model that everybody wants. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suzanne Vranica has a very good article about the Kindle Fire. See Magazines Join With New Tablet Challenger She is right to point out the growing overhead associated with all these devices. \u201cWith each new tablet comes a long and expensive process for publishers, which have to retrofit their content for each device.\u201d That\u2019s exactly &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2011\/10\/07\/more-on-publishers-and-the-kindle-fire\/\" class=\"more-link\">Continue reading &lsquo;More on publishers and the Kindle Fire&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[15,14,12,16],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-publishing","tag-apple","tag-ipad","tag-kindle-fire","tag-publishing"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":229,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/228\/revisions\/229"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}