{"id":302,"date":"2013-05-30T13:10:35","date_gmt":"2013-05-30T17:10:35","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=302"},"modified":"2013-05-30T13:10:35","modified_gmt":"2013-05-30T17:10:35","slug":"ready-set-hype-and-we-only-get-1-4-percent","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2013\/05\/30\/ready-set-hype-and-we-only-get-1-4-percent\/","title":{"rendered":"Ready, set, hype &#8212; and we only get 1.4 percent?"},"content":{"rendered":"<p><a href=\"http:\/\/www.adweek.com\/news\/press\/magazine-readership-growing-survey-shows-149863\">Magazine readership is growing<\/a>, which is a good thing. And as you might expect, digital readership is growing much faster than print. <\/p>\n<p>But it still remains a trivial part of the business. <\/p>\n<blockquote><p>Although digital readership still makes up a tiny piece of the pie &#8212; measuring 1.4 percent of all magazine readership &#8212; it continues to grow rapidly. <\/p><\/blockquote>\n<p>Panic, panic, we&#8217;re missing the boat! We have to do an app! We have to go digital! Hurry, hurry, or you&#8217;ll be left behind! <\/p>\n<p>Baloney. The death of print has been trumpeted for years, and it&#8217;s still not happening. If you want 1.4 percent more customers, you&#8217;d be far better off fixing your renewal series than worrying about digital. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magazine readership is growing, which is a good thing. And as you might expect, digital readership is growing much faster than print. But it still remains a trivial part of the business. Although digital readership still makes up a tiny piece of the pie &#8212; measuring 1.4 percent of all magazine readership &#8212; it continues &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2013\/05\/30\/ready-set-hype-and-we-only-get-1-4-percent\/\" class=\"more-link\">Continue reading &lsquo;Ready, set, hype &#8212; and we only get 1.4 percent?&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/302\/revisions"}],"predecessor-version":[{"id":303,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/302\/revisions\/303"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}