Offer #1 — It’s available on iPhone, iPad, Android phone and tablet, and Kindle. We’ll have a Nook edition soon. It’s in full color, has lots of great graphics, and is designed to be a very immersive experience, taking full advantage of the way people actually use their devices. You’ll love it. It’s only $20. Wanna buy it? <\/p>\n
That, Mr. Bezos, is the way media geniuses think these days. They’re so taken with the latest shiny new object that they’ve lost all their sense. <\/p>\n
Offer #2 — This easy to read book explores 25 innovative strategies for media companies in the 21st century. It will help you think creatively about content and revenue in a changing world. If you don’t get five million-dollar ideas from this book we’ll gladly refund the $20 purchase price. <\/p>\n
That might actually interest you because it focuses on a need you have right now. Note that it says nothing about format or delivery method — and more importantly, note that you didn’t care. It could be hand-written in crayon on paper towels, but if it delivers on its promise it’s well worth the $20. (You can always scan it into your iPhone.) <\/p>\n
The point being, don’t pay much attention to the media geniuses.<\/b> Don’t listen to the keynote speakers at their conferences. Don’t read their forward-thinking ideas. They’ve mostly forgotten the most basic thing about commerce — that you have to provide something that people need. <\/p>\n
Focus on what the customer wants and needs, and let all the technological whirrs and shiny spinning things come later. <\/p>\n","protected":false},"excerpt":{"rendered":"
Offer #1 — It’s available on iPhone, iPad, Android phone and tablet, and Kindle. We’ll have a Nook edition soon. It’s in full color, has lots of great graphics, and is designed to be a very immersive experience, taking full advantage of the way people actually use their devices. You’ll love it. It’s only $20. …<\/p>\n