{"id":345,"date":"2013-10-02T15:08:28","date_gmt":"2013-10-02T19:08:28","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=345"},"modified":"2013-10-02T15:08:28","modified_gmt":"2013-10-02T19:08:28","slug":"and-dont-let-anyone-fool-you-with-other-numbers","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2013\/10\/02\/and-dont-let-anyone-fool-you-with-other-numbers\/","title":{"rendered":"“And don\u2019t let anyone fool you with other numbers …”"},"content":{"rendered":"

“… because it’s not true.” <\/p>\n

So says Steve Lacy in \u201cOur Audience Wants Print,\u201d Says Steve Lacy, CEO of Meredith. The Breakdown: \u201c2% Digital, 98% Still in Print.\u201d<\/a> <\/p>\n

The “digital revolution” — when everyone will be getting their subscriptions in iPads and other tablets — is always “tomorrow.” And it looks to continue that way for some time. <\/p>\n

Don’t listen to the breathless predictions. Don’t be fooled by “everybody’s moving to digital” talk. At some point facts actually matter, and at this time the facts paint a generally dismal picture of digital subscriptions — except in some niches. <\/p>\n","protected":false},"excerpt":{"rendered":"

“… because it’s not true.” So says Steve Lacy in \u201cOur Audience Wants Print,\u201d Says Steve Lacy, CEO of Meredith. The Breakdown: \u201c2% Digital, 98% Still in Print.\u201d The “digital revolution” — when everyone will be getting their subscriptions in iPads and other tablets — is always “tomorrow.” And it looks to continue that way …<\/p>\n

Continue reading ‘“And don\u2019t let anyone fool you with other numbers …”’ »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=345"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/345\/revisions"}],"predecessor-version":[{"id":346,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/345\/revisions\/346"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}