{"id":347,"date":"2013-12-03T12:37:46","date_gmt":"2013-12-03T16:37:46","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=347"},"modified":"2013-12-03T12:37:46","modified_gmt":"2013-12-03T16:37:46","slug":"the-death-of-print-is-the-excuse-of-the-day","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2013\/12\/03\/the-death-of-print-is-the-excuse-of-the-day\/","title":{"rendered":"The “death of print” is the excuse of the day"},"content":{"rendered":"

It seems that every magazine is having the same problem. It’s the “death of print.” <\/p>\n

Something amazing has happened. Magazines no longer fail because they aren’t meeting the needs of their subscribers. They don’t fail because they have misunderstood the market, or because they are serving an interest that doesn’t exist any more. <\/p>\n

If there was a magazine on how to get the most out of your Apple Newton, it would fail because of the “death of print.” <\/p>\n

At the same time, other magazines are magically succeeding — in print. Wired is going great guns. <\/p>\n

They must be cheating. <\/p>\n","protected":false},"excerpt":{"rendered":"

It seems that every magazine is having the same problem. It’s the “death of print.” Something amazing has happened. Magazines no longer fail because they aren’t meeting the needs of their subscribers. They don’t fail because they have misunderstood the market, or because they are serving an interest that doesn’t exist any more. If there …<\/p>\n

Continue reading ‘The “death of print” is the excuse of the day’ »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-347","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=347"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/347\/revisions"}],"predecessor-version":[{"id":348,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/347\/revisions\/348"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}