{"id":373,"date":"2014-01-28T12:07:38","date_gmt":"2014-01-28T16:07:38","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=373"},"modified":"2014-01-28T12:07:38","modified_gmt":"2014-01-28T16:07:38","slug":"be-careful-applying-one-a-b-test-to-another-product-or-market","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2014\/01\/28\/be-careful-applying-one-a-b-test-to-another-product-or-market\/","title":{"rendered":"Be careful applying one A-B test to another product or market"},"content":{"rendered":"<p>I recently did an A-B test on a web page where one panel showed the product and the premium and the other panel showed a picture of our esteemed chief. The chief won. <\/p>\n<p>Then I duplicated the test for a different product on a <i>very<\/i> similar page. This product goes to a different market, and this time the product plus the premium won. <\/p>\n<p>It would be nice to say different rules apply to different products and markets, and that&#8217;s probably the lesson we should take from this. But sometimes I&#8217;m tempted to think that the universe is inherently weird and designed to drive us all crazy. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently did an A-B test on a web page where one panel showed the product and the premium and the other panel showed a picture of our esteemed chief. The chief won. Then I duplicated the test for a different product on a very similar page. This product goes to a different market, and &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2014\/01\/28\/be-careful-applying-one-a-b-test-to-another-product-or-market\/\" class=\"more-link\">Continue reading &lsquo;Be careful applying one A-B test to another product or market&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-373","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=373"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/373\/revisions"}],"predecessor-version":[{"id":374,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/373\/revisions\/374"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}