{"id":387,"date":"2014-08-01T09:22:20","date_gmt":"2014-08-01T13:22:20","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=387"},"modified":"2014-08-01T09:22:20","modified_gmt":"2014-08-01T13:22:20","slug":"remember-when-it-was-apps-apps-apps","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2014\/08\/01\/remember-when-it-was-apps-apps-apps\/","title":{"rendered":"Remember when it was apps, apps, apps?"},"content":{"rendered":"<p>Beware the flashy trends, especially when they are mostly promoted by developers who want you to spend money with them. <\/p>\n<p>A few years ago everything was &#8220;develop an app.&#8221; If you weren&#8217;t developing an app you weren&#8217;t one of the cool kids. You wouldn&#8217;t be allowed to sit at the right lunch table. You were just so backwards. You were infected with &#8220;old-school thinking.&#8221; <\/p>\n<p>&#8220;Old-school thinking&#8221; means things like looking before you leap, and expecting a return on your investment. <\/p>\n<p>Well, apps have generally turned out to have been a waste of time and effort. <\/p>\n<p><a href=\"http:\/\/www.talkingnewmedia.com\/2014\/07\/30\/publishers-have-their-doubts-about-the-app-store-reinforced-by-tales-from-other-app-developers\/\">Publishers have their doubts about the App Store reinforced by tales from other app developers.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beware the flashy trends, especially when they are mostly promoted by developers who want you to spend money with them. A few years ago everything was &#8220;develop an app.&#8221; If you weren&#8217;t developing an app you weren&#8217;t one of the cool kids. You wouldn&#8217;t be allowed to sit at the right lunch table. You were &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2014\/08\/01\/remember-when-it-was-apps-apps-apps\/\" class=\"more-link\">Continue reading &lsquo;Remember when it was apps, apps, apps?&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-387","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"predecessor-version":[{"id":388,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/387\/revisions\/388"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}