{"id":504,"date":"2015-01-19T10:52:37","date_gmt":"2015-01-19T14:52:37","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=504"},"modified":"2015-01-19T10:57:45","modified_gmt":"2015-01-19T14:57:45","slug":"jan-19-supply-and-demand-affects-writers-too-non-fiction-is-probably-the-better-career-choice-and-another-magazine-repents-its-digital-only-strategy","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2015\/01\/19\/jan-19-supply-and-demand-affects-writers-too-non-fiction-is-probably-the-better-career-choice-and-another-magazine-repents-its-digital-only-strategy\/","title":{"rendered":"Jan. 19, supply and demand affects writers too, non-fiction is probably the better career choice, and another magazine repents its digital-only strategy"},"content":{"rendered":"<h2>Maybe it&#8217;s not an evil conspiracy<\/h2>\n<p>I follow a few indie writer blogs, newsgroups, Google+ groups, etc., and a common theme is that writers feel frustrated with their inability to break into the established publishing world. <\/p>\n<p>Here&#8217;s that same sentiment, expressed <a href=\"http:\/\/www.knoxnews.com\/news\/local-news\/carsonnewman-professors-launch-publishing-company_22019196\">from the perspective of a new startup<\/a>. <\/p>\n<blockquote><p>Susan O&#8217;Dell Underwood was starting to get frustrated hearing from writers who were having difficulty getting published.<\/p>\n<p>&#8220;I feel that frustration myself, so we thought why not do it?,&#8221; she said. &#8220;Why not do this with our skills? My husband is a photographer, artist and \u2026 I&#8217;m a writer. We have summers off and we have never collaborated \u2026 this just seemed like the thing.&#8221;<\/p>\n<p>Susan, and her husband, David, who are also both professors at Carson-Newman University, have launched a new publishing company called Sapling Grove Press.<\/p><\/blockquote>\n<p>Some people want to believe that it&#8217;s all a trick, or a game. That you have to know someone to get published. That publishers aren&#8217;t giving new writers a fair shake. <\/p>\n<p>When it comes to non-fiction, or biographies, I&#8217;m sure there&#8217;s some truth to that. Publishers want to get Hillary Clinton&#8217;s biography, not mine. <\/p>\n<p>I don&#8217;t think the same thing applies to fiction. I&#8217;m sure the publishers are perfectly happy to find the next new big writer. The problem is that supply is overwhelming demand. Everybody has a PC and an idea, and it only takes a little bit of discipline to crank out a book. There are simply too many books out there and the publisher&#8217;s &#8220;slush piles&#8221; are full of them. <\/p>\n<p>So it&#8217;s not simply a matter of finding yet another outlet for frustrated writers. <\/p>\n<p>Fortunately, Susan and David aren&#8217;t trying to do that. They&#8217;re pursuing a small market. <\/p>\n<blockquote><p>&#8230; one of the focuses of their publishing company will be the arts and literature of the Appalachian region.<\/p><\/blockquote>\n<p>That may have potential. <\/p>\n<p>The world doesn&#8217;t need yet another publishing company cranking out generic fiction, but there is a very large supply of narrow interest areas that can be served by people who have a particular gift or special concern for that niche. <\/p>\n<h2>Non-fiction is the way to go<\/h2>\n<p>Harsh Das pointed me to his latest kindle book, <a href=\"http:\/\/www.amazon.com\/The-Art-Book-Marketing-PROMOTION-ebook\/dp\/B00NUKB1Y6\">The Art Of Book Marketing,<\/a> which I&#8217;ve just started. <\/p>\n<p>After the first few pages I wanted to write him and suggest that he add a disclaimer that the book might be better suited for non-fiction, but fortunately I restrained the urge for another page and saw that he did just that. <\/p>\n<p>Mr. Das seems to be making a living writing self-help sorts of books &#8212; i.e., How to do this, better ways to do that, etc. <\/p>\n<p>Most of my books are fiction, but I have a couple books about homebrewing. I happen to know a fair amount on that subject, I have a lot of good advice to impart (especially to beginners), and I have a concise, straight-forward style. <\/p>\n<p>I also have a lot of ideas about stories that never happened concerning people who don&#8217;t really exist. <\/p>\n<p>Now &#8230; just take a wild guess &#8230; which one do you think is more useful? As you might expect, my homebrewing books are my best sellers. <\/p>\n<p>Escapism is fun. I just read <i>Gone Girl<\/i> while on vacation and enjoyed it quite a bit. And I&#8217;m going to continue writing fiction <i>because I enjoy it,<\/i> whether or not I get a million readers. <\/p>\n<p>I can afford to do that because I have a real job. If I was trying to make a living with my writing, I would focus on practical, useful, real-world help on tangible things. <\/p>\n<h2>The continued non-death of print<\/h2>\n<p><a href=\"http:\/\/www.foliomag.com\/2015\/1105s-ed-tech-magazine-returns-print-2-digital-years\/\">1105\u2019s Ed Tech Magazine Returns to Print After 2 Digital-Only Years<\/a><\/p>\n<blockquote><p>&#8220;When the decision was made to cease the publication in print, it was based on indicators that digital-only strategies were growing in popularity with advertisers,&#8221; says 1105&#8217;s COO, Henry Allain. &#8220;We discovered that may be true in some markets, but clearly not in the K-12 ed-tech space. This segment of the market continues to have a vibrant print offering\u2026We needed to be back as part of the mix.&#8221;<\/p><\/blockquote>\n<p>Krehbiel interpretation: troublemakers and &#8220;business development&#8221; types who can&#8217;t tell the difference between early growth and long-term trends talked this company into an anti-print strategy that didn&#8217;t pan out the way they expected. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybe it&#8217;s not an evil conspiracy I follow a few indie writer blogs, newsgroups, Google+ groups, etc., and a common theme is that writers feel frustrated with their inability to break into the established publishing world. Here&#8217;s that same sentiment, expressed from the perspective of a new startup. Susan O&#8217;Dell Underwood was starting to get &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2015\/01\/19\/jan-19-supply-and-demand-affects-writers-too-non-fiction-is-probably-the-better-career-choice-and-another-magazine-repents-its-digital-only-strategy\/\" class=\"more-link\">Continue reading &lsquo;Jan. 19, supply and demand affects writers too, non-fiction is probably the better career choice, and another magazine repents its digital-only strategy&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-504","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":3,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":507,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/504\/revisions\/507"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}