{"id":51,"date":"2009-07-24T14:06:20","date_gmt":"2009-07-24T18:06:20","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=51"},"modified":"2009-07-24T14:09:15","modified_gmt":"2009-07-24T18:09:15","slug":"overwhelmed-by-white-papers","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2009\/07\/24\/overwhelmed-by-white-papers\/","title":{"rendered":"Overwhelmed by white papers?"},"content":{"rendered":"

I am. <\/p>\n

I read a lot of them, but not nearly as many as I’d like to. <\/p>\n

There’s lots of good information out there, and I’m sure it would help me in my daily work, but I’m too busy with my daily work to read the things. <\/p>\n

I’m sure this is true for lots of other professionals in other organizations, which leads me to this odd thought. <\/p>\n

If I was a CEO I think I’d find a young “idea guy” and hire him to do three things — and only three things. <\/p>\n

    \n
  1. Read every white paper he can find that’s applicable to my business, <\/li>\n
  2. Sit in on every meeting he can, and <\/li>\n
  3. Keep a working “best practices” document on every functional area of the business. <\/ol>\n

    I suspect that the increased efficiency would far more than pay his salary. <\/p>\n","protected":false},"excerpt":{"rendered":"

    I am. I read a lot of them, but not nearly as many as I’d like to. There’s lots of good information out there, and I’m sure it would help me in my daily work, but I’m too busy with my daily work to read the things. I’m sure this is true for lots of …<\/p>\n

    Continue reading ‘Overwhelmed by white papers?’ »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":3,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/51\/revisions\/53"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}