More and more people are reading emails on smartphones. For some senders a majority<\/i> of the recipients open their emails on mobile devices. <\/P> <\/p>\n
On the web, you can make a page “responsive” — which means that the server detects what kind of a device is asking for the page, and renders it accordingly. You can have one design for desktop, one for tablet, one for smartphone, etc. <\/p>\n
That doesn’t work with email. People who talk about “responsive” email design are confused. <\/p>\n
To design emails for mobile devices you have to choose a layout that will work for all email browsers on whatever kind of device. In short, that means keep it simple<\/i>. <\/p>\n
I’ve looked up a bunch of articles on the topic, and this, I think, is the best way to go. Follow these principles for your emails so they’ll display well on mobile devices. <\/p>\n
Of course that’s only half the battle. If you want your recipients to take the next step to a landing page, you also have to optimize that for mobile — and for m-commerce. That’s another matter. <\/p>\n","protected":false},"excerpt":{"rendered":"
More and more people are reading emails on smartphones. For some senders a majority of the recipients open their emails on mobile devices. On the web, you can make a page “responsive” — which means that the server detects what kind of a device is asking for the page, and renders it accordingly. You can …<\/p>\n