{"id":694,"date":"2015-07-24T15:59:44","date_gmt":"2015-07-24T19:59:44","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=694"},"modified":"2015-07-27T10:31:56","modified_gmt":"2015-07-27T14:31:56","slug":"the-relative-advantages-of-print-and-digital-books-and-recommendations-for-ebook-readers","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2015\/07\/24\/the-relative-advantages-of-print-and-digital-books-and-recommendations-for-ebook-readers\/","title":{"rendered":"Why print books are better than digital, and my recommendations for eBook readers"},"content":{"rendered":"<p>I read on my iPad every day, but the experience frequently reminds me how much better it can be to read a real book. Sooner or later, somebody is going to solve (at least some of) these issues on the digital side, and the experience will lean more heavily to the pro-digital side. But for  now, here&#8217;s how things stand, IMO.  <\/p>\n<p><b>Why Print is Better <\/b> <\/p>\n<ol>\n<li>\n<p> Browsing a book store or library is a <i>way better experience<\/i> than browsing any online equivalent. <\/p>\n<\/li>\n<li>\n<p> It&#8217;s easy in a print book to flip to the index, or some other page, and back to the page you were reading. In digital books you leave your spot at your peril. It&#8217;s very easy to get lost. <\/p>\n<\/li>\n<li>\n<p> When you do lose your place in a print book, it&#8217;s far easier to find it again than it is in a digital book. <\/p>\n<\/li>\n<li>\n<p> #3 is partly because of the tactile sensation of the book in your hand, which gives you a lot more feedback than you think. The thickness of the pages you&#8217;ve read vs. the thickness of the pages yet to read; the position of the words on the page (left or right, top or bottom). Your mind makes a record of your location that&#8217;s based on more than just what you&#8217;re seeing. <\/p>\n<\/li>\n<li>\n<p> Studies have shown that people retain more of what they read in print. This is probably because of this multi-sensory experience explained in #4, including even the texture and smell of the paper. Memories are closely associated with other senses. <\/p>\n<\/li>\n<li>\n<p> If you want to review a book, or blog about it, it&#8217;s so much easier to highlight things, attach a sticky note, scribble in the margins, etc., and it&#8217;s very easy to find those notes later. The disadvantage, of course, is that you then have to type them. <\/p>\n<\/li>\n<li>\n<p> Print is easier on the eyes than backlit displays. eInk displays are a big improvement, but I fear they might go away. The trend seems to be towards the backlit screens. (What we really need is a device with both backlit and eInk screens.) <\/p>\n<\/li>\n<li>\n<p> You can get used print books, and they&#8217;re cheap. The &#8220;first sale doctrine&#8221; does not apply to a digital book, so you can&#8217;t buy a &#8220;used&#8221; digital copy. (What would that mean, anyway?) <\/p>\n<p>The printed version &#8212; even a hardback &#8212; is often much cheaper than the eBook version. This is a big part of the reason students buy hardbacks. Also, they can sometimes profit from the notes made by previous studients. <\/p>\n<\/li>\n<li>\n<p> It&#8217;s much easier to quickly find what you want in a print book &#8212; especially something like a dictionary. <\/p>\n<\/li>\n<li>\n<p> You don&#8217;t have to wait for a print book to boot up, and you don&#8217;t have to charge it. <\/p>\n<\/li>\n<li>\n<p> It&#8217;s easier to lend (or borrow) a print book. <\/p>\n<\/li>\n<li>\n<p> There&#8217;s also a vanity \/ signaling advantage to a printed book. Visitors to your home can glance through your shelves and see what kind of a person you are by the books you keep. <\/p>\n<\/li>\n<\/ol>\n<p><b>Digital does have some advantages<\/b> <\/p>\n<p>As you can see, my list of the advantages for print books is fairly long. But ebooks do have some advantages. <\/p>\n<ol>\n<li>\n<p> You can carry around hundreds of books in one device. <\/p>\n<\/li>\n<li>\n<p> You can search the text of an eBook. <\/p>\n<\/li>\n<li>\n<p> You can buy an eBook and start reading it inside of a couple minutes. <\/p>\n<\/li>\n<li>\n<p> References in an eBook can link directly to the other information. <\/p>\n<\/li>\n<li>\n<p> It&#8217;s possible to include other media in an eBook, like sound and video. <\/p>\n<\/li>\n<li>\n<p> eBooks don&#8217;t clutter up your house, or the waste system. <\/p>\n<\/li>\n<li>\n<p>You can read some ebooks in the dark<\/p>\n<\/li>\n<\/ol>\n<p><b>My recommendations for eBook readers.<\/b> <\/p>\n<p>Many of the limitations I mention above are entirely solvable with better eReader technology. Some eReaders may already do some of these things, but they all need to. <\/p>\n<ol>\n<li>\n<p> Add a &#8220;put my finger here&#8221; function, so that I can whip around anywhere I want in the ebook and quickly flip back to where I put my finger. <\/p>\n<\/li>\n<li>\n<p> Along the same lines, create a back button. It&#8217;s enormously frustrating to follow a link to a footnote, or an illustration, and not be able to get back to where you were. <\/p>\n<\/li>\n<li>\n<p> Make it easier to copy and paste text from the book into any other application. Some of the &#8220;sharing&#8221; options in eBook readers limit which applications you can use.  <\/p>\n<p>This is an annoying feature of electronic devices in general. They try to guess what you will do and only give you those options. Somehow I&#8217;m always the guy who wants different options. <\/p>\n<p>Anyway, adding a simple cut and paste option that can work across any app on the device would make it so much easier to blog about a book, or write a review.  <\/p>\n<\/li>\n<li>\n<p> Create more visual clues to where you are in the book. We need more than a bar at the bottom that says 27% done. It might be a good idea to divide the book into sections and display a section icon on the side of the page, or &#8230; something like that. <\/p>\n<\/li>\n<li>\n<p> A lot more needs to be done with search in eBooks. For one thing, the keyboards on most eReaders (and devices that use eReader apps) are awful, but that&#8217;s not likely to get fixed until we come up with a completely new interface. <\/p>\n<\/p>\n<p>And &#8212; as I have mentioned &#8212; there&#8217;s getting back to where you were when you started searching.  <\/p>\n<\/li>\n<li>\n<p> A printed book can include a fold-out map, or illustration. With an eBook, even though you can zoom in on things, you&#8217;re always limited to the size of the screen. <\/p>\n<\/p>\n<p>Why? Why not put a small projector on the eReader so you can display the map (or chart, or figure) on a wall, or a desk? <\/p>\n<\/li>\n<\/ol>\n<p><b>Lessons <\/b> <\/p>\n<p>There are two important lessons for publishers in all of this. <\/p>\n<ol>\n<li>\n<p> If you have the capability, build an eBook reader that solves the problems I&#8217;ve mentioned. <\/p>\n<\/li>\n<li>\n<p> More importantly, <i>don&#8217;t believe the radicals.<\/i> <\/p>\n<\/li>\n<\/ol>\n<p>People made all sorts of predictions about the iPad and eReaders and digital books and such that look ridiculous now. eBooks did not eliminate printed books, and they don&#8217;t look like they&#8217;re going to any time soon. <\/p>\n<p>Be sketical of what you hear from the forward thinkers, thought leaders and keynote speakers. They&#8217;re paid to say outlandish things.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I read on my iPad every day, but the experience frequently reminds me how much better it can be to read a real book. Sooner or later, somebody is going to solve (at least some of) these issues on the digital side, and the experience will lean more heavily to the pro-digital side. But for &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2015\/07\/24\/the-relative-advantages-of-print-and-digital-books-and-recommendations-for-ebook-readers\/\" class=\"more-link\">Continue reading &lsquo;Why print books are better than digital, and my recommendations for eBook readers&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-694","post","type-post","status-publish","format-standard","hentry","category-publishing"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":10,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":709,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/694\/revisions\/709"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}