{"id":710,"date":"2015-08-03T11:35:54","date_gmt":"2015-08-03T15:35:54","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=710"},"modified":"2015-08-03T11:37:39","modified_gmt":"2015-08-03T15:37:39","slug":"legal-challenges-for-ebooks","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2015\/08\/03\/legal-challenges-for-ebooks\/","title":{"rendered":"Legal challenges for ebooks"},"content":{"rendered":"<p>When publishers create digital versions of their material, they need to pay attention to some potential copyright problems. <\/p>\n<p>One of the biggest is that if the publisher obtained a license to use art, or charts and graphs, those licenses may not permit the publisher to use that material in a digital edition of the book. Modern licenses should take those things into account, but if a publisher is converting older titles, they may not. <\/p>\n<p>Even if the license does allow digital publication, it may put other restrictions on use that can affect the publisher&#8217;s business model. It may, for example, limit sharing, or the publication of excerpts. <\/p>\n<p>Another thing to consider is text to speech (TTS). If a digital book includes a TTS function, that may conflict with the publishers rights (or marketing strategy) for audio books. For more on this, see <a href=\"http:\/\/www.wired.com\/2014\/12\/e-books-for-the-blind-should-be-legal\/\">E-Book Legal Restrictions Are Screwing Over Blind People<\/a>. <\/p>\n<p>After reading that article cited above I wanted to be sure my kindle books have TTS enabled. By default, any book that uses the 70% royalty program allows TTS, but I couldn&#8217;t see how you enable it for books that use the 30% royalty. <\/p>\n<p>Publishers are adapting to the fact that eBooks aren&#8217;t sold the same way print books are sold, which means they might not be sold the way the publishing contracts envision. For example, you can&#8217;t sell one chapter of a printed book the way you can an ebook, so the idea of excerpts and subscription services poses an interesting challenge. Is it a &#8220;sale&#8221; when a digital version of a book is downloaded as part of a book subscription service, like Oyster or Amazon&#8217;s Kindle Direct? <\/p>\n<p>According to <a href=\"http:\/\/www.economist.com\/news\/business\/21640357-authors-and-publishers-may-constrain-rise-e-book-subscriptions-spotify-books\">Spotify for books<\/a>, &#8230; <\/p>\n<blockquote><p>Most subscription services have agreed to pay publishers each time a reader gets a certain way into a book &#8212; typically around 10% &#8212; and the fees are about the same as if they had sold it as a one-off download. <\/p><\/blockquote>\n<p>Under KindleUnlimited, Amazon pays the publisher based on how many pages the subscriber reads. <\/p>\n<p>Publishers will have to keep an eye on this model. If it catches on, a lot of contracts will have to be adjusted. <\/p>\n<p>It&#8217;s an exciting era for publishing, which is getting more complicated all the time! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When publishers create digital versions of their material, they need to pay attention to some potential copyright problems. One of the biggest is that if the publisher obtained a license to use art, or charts and graphs, those licenses may not permit the publisher to use that material in a digital edition of the book. &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2015\/08\/03\/legal-challenges-for-ebooks\/\" class=\"more-link\">Continue reading &lsquo;Legal challenges for ebooks&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-710","post","type-post","status-publish","format-standard","hentry","category-publishing"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":2,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/710\/revisions\/712"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}