{"id":79,"date":"2009-12-01T13:26:40","date_gmt":"2009-12-01T17:26:40","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=79"},"modified":"2009-12-01T13:26:40","modified_gmt":"2009-12-01T17:26:40","slug":"free-isnt-sustainable","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2009\/12\/01\/free-isnt-sustainable\/","title":{"rendered":"&#8220;Free isn&#8217;t sustainable&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/www.mediaweek.co.uk\/news\/971194\/Newspaper-publishers-told-free-expensive\/?DCMP=ILC-SEARCH\">Les Hinton is exactly correct.<\/a> Newspapers and other media outlets have only themselves to blame for de-valuing their own content by putting it out on the internet for free. <\/p>\n<p>It&#8217;s time to reconnect &#8220;premium&#8221; with &#8220;content.&#8221; <\/p>\n<blockquote><p>A business model that assumes we can&#8217;t change for the content we produce assumes that our content has no value in the online market.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Les Hinton is exactly correct. Newspapers and other media outlets have only themselves to blame for de-valuing their own content by putting it out on the internet for free. It&#8217;s time to reconnect &#8220;premium&#8221; with &#8220;content.&#8221; A business model that assumes we can&#8217;t change for the content we produce assumes that our content has no &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2009\/12\/01\/free-isnt-sustainable\/\" class=\"more-link\">Continue reading &lsquo;&#8220;Free isn&#8217;t sustainable&#8221;&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":80,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/79\/revisions\/80"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}