{"id":8,"date":"2009-04-03T14:07:42","date_gmt":"2009-04-03T18:07:42","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=8"},"modified":"2009-06-07T14:08:42","modified_gmt":"2009-06-07T18:08:42","slug":"keep-your-emails-simple","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2009\/04\/03\/keep-your-emails-simple\/","title":{"rendered":"Keep your emails simple"},"content":{"rendered":"<p>Technology makes it easy to do all kinds of cool things with emails and landing pages, but cool things aren&#8217;t always helpful. Simplicity is usually your best bet. <\/p>\n<p>When designing new email creative, consider the following. <\/p>\n<ul>\n<li> Don&#8217;t use too many images. <\/li>\n<li> Use &#8220;html lite&#8221; &#151; mostly text with some color and simple formatting. <\/li>\n<li> Avoid columns<\/li>\n<li> Make the text simple to scan with short paragraphs. <\/li>\n<\/ul>\n<p>On simplicity in other email applications, see <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&#038;art_aid=103283\">Don&#8217;t Overcomplicate It<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology makes it easy to do all kinds of cool things with emails and landing pages, but cool things aren&#8217;t always helpful. Simplicity is usually your best bet. When designing new email creative, consider the following. Don&#8217;t use too many images. Use &#8220;html lite&#8221; &#151; mostly text with some color and simple formatting. Avoid columns &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2009\/04\/03\/keep-your-emails-simple\/\" class=\"more-link\">Continue reading &lsquo;Keep your emails simple&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/8\/revisions"}],"predecessor-version":[{"id":9,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/8\/revisions\/9"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}