{"id":90,"date":"2010-01-05T10:18:22","date_gmt":"2010-01-05T14:18:22","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=90"},"modified":"2010-01-05T12:39:09","modified_gmt":"2010-01-05T16:39:09","slug":"is-the-kindle-a-flash-in-the-pan","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2010\/01\/05\/is-the-kindle-a-flash-in-the-pan\/","title":{"rendered":"Is the Kindle a flash in the pan?"},"content":{"rendered":"<p>I don&#8217;t have a Kindle, but I have some friends who have and love them. Despite my general love of technology, so far I&#8217;ve preferred books. For a while (years ago) I tried reading the daily news on a Palm, but I didn&#8217;t like it. <\/p>\n<p>Recently there&#8217;s been a lot of talk about formatting content for the Kindle. I think that&#8217;s a very good idea, and publishers should look into it. Along those lines, the good folk at Mequoda are <a href=\"http:\/\/www.mequoda.com\/webinars\/kindle-for-publishers\/\">doing a webinar on that topic.<\/a> <\/p>\n<p>But having said that, and despite it&#8217;s short-term success, I don&#8217;t see the Kindle as a long-term product. I have two reasons for this. <\/p>\n<p>First, here&#8217;s my sane, sensible reason &#8212; Right now there&#8217;s a whole range of small devices, from the hand-helds, like Palms, Blackberries, iPhones and Droids, to the netbooks. I don&#8217;t see any reason why these other devices won&#8217;t be able to do everything a Kindle can do, so unless the Kindle starts to take phone calls, I think its utility as a substitute for the paperback has a narrow niche in the technology timeline. <\/p>\n<p>Second, here&#8217;s my insane, wild-eyed prediction &#8212; I think there&#8217;s going to be a ground-breaking leap forward in display technology soon. I&#8217;m not sure if it will be digital paper (essentially a computer screen you can fold and put in your pocket) or some sort of projection display (either through eye-glasses or something else). But I don&#8217;t think screen-based computing is going to last all that long. <\/p>\n<p>Having said all that, if I were in charge of developing the Kindle, I would look at getting college text books on the device. With the cost of college books these days, the idea of buying on device and a lot of electronic files sounds awfully good. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t have a Kindle, but I have some friends who have and love them. Despite my general love of technology, so far I&#8217;ve preferred books. For a while (years ago) I tried reading the daily news on a Palm, but I didn&#8217;t like it. Recently there&#8217;s been a lot of talk about formatting content &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2010\/01\/05\/is-the-kindle-a-flash-in-the-pan\/\" class=\"more-link\">Continue reading &lsquo;Is the Kindle a flash in the pan?&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":3,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":92,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/90\/revisions\/92"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}