{"id":98,"date":"2010-02-02T14:25:53","date_gmt":"2010-02-02T18:25:53","guid":{"rendered":"http:\/\/gregkrehbiel.com\/marketing\/?p=98"},"modified":"2010-02-02T14:25:53","modified_gmt":"2010-02-02T18:25:53","slug":"those-sneaky-behavioral-marketers","status":"publish","type":"post","link":"https:\/\/gregkrehbiel.com\/marketing\/2010\/02\/02\/those-sneaky-behavioral-marketers\/","title":{"rendered":"Those sneaky behavioral marketers"},"content":{"rendered":"<p>This link is only open access for a little while, so go look at it now. <\/p>\n<p><a href=\"http:\/\/www.marketingsherpa.com\/article.php?ident=31522\">Behavioral Economics in Marketing: 7 Insights to Lift Results<\/a> <\/p>\n<p>People who study the brain and decision-making often come to some very disturbing conclusions &#8212; for example, that we often make decisions un- or sub-consciously and later rationalize them. We wrap a story around our decision to justify it, but our story isn&#8217;t really why we made the decision. <\/p>\n<p>The article linked above points out some ways marketers can use this phenomenon to sell products. <\/p>\n<p>This raises the question whether it&#8217;s wise to use such tactics to sell subscription products. If all you&#8217;re after is one sale, it might make sense. But with a subscription, you&#8217;re relying on renewals, which means the person has to actually like the thing. <\/p>\n<p>So a subscription marketer that uses tricky tactics might want to check to see if renewals for people who purchased from the tricky offer differ from renewals off the standard offer. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This link is only open access for a little while, so go look at it now. Behavioral Economics in Marketing: 7 Insights to Lift Results People who study the brain and decision-making often come to some very disturbing conclusions &#8212; for example, that we often make decisions un- or sub-consciously and later rationalize them. We &#8230;<\/p>\n<p><a href=\"https:\/\/gregkrehbiel.com\/marketing\/2010\/02\/02\/those-sneaky-behavioral-marketers\/\" class=\"more-link\">Continue reading &lsquo;Those sneaky behavioral marketers&rsquo; &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":1,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":99,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/posts\/98\/revisions\/99"}],"wp:attachment":[{"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gregkrehbiel.com\/marketing\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}